Academic Integrity & Plagiarism Essay Example | Topics and Well Written Essays - 750 words

Academic Integrity & Plagiarism - Essay Example Plagiarism becomes unintentional when another human’s ideas as well as statements are portrayed without the aim of representing them as own statements and ideas and failing to properly credit the original source for the ideas and the statements. There is a lot of information available all over the internet and due to lack of restriction on copying and presenting someone else’s work as own has resulted in increased incidents of both accidental and intentional plagiarism. Individuals may even fall for the myth that since the information is so easily available and so widely used, it does not need to be credited to the original source or to the source from which the information has been obtained. Information can be available in various forms, it can be available in form of texts, pictures, print and audio form and all this information needs to be documented in a proper manner to ensure that one does not ends up being held responsible for the act of plagiarism. As stated earlier, there are two forms of plagiarism, the unintentional and the deliberate one. There is no way of avoiding the plagiarism which is deliberate one as it is conducted knowingly. Certain steps are available through which plagiarism which is accidental in nature can be avoided. If an individual is utilizing obtaining and using secondary source of information or information that is already available, an individual has to make sure that he/she uses proper documentation procedure in order to avoid causing plagiarism which is intentional in nature. If an individual utilizes statements directly from someone else’s work, the user of this information has an ethical duty of properly documenting the used statements with the assistance of quotation marks followed by in text citation to provide information regarding the source from which the information was obtained along with the page number of the source. On the other hand if an individual uses some one else’s†™

Social Class and Ethnicity in Education Essay Example | Topics and Well Written Essays - 1250 words

Social Class and Ethnicity in Education - Essay Example How then do social class and ethnicity interrelate in education Coard (1971) quoted in Ethnicity and Identity (2006) noted that education system makes black children feel unconventional hence creating an inferiority complex. Furthermore, education & resources ignore black people and ethnic groups in general and their culture. Racism is also a factor related to school achievement, which occurs in and out of school. In fact, attitudes in the classroom are reinforced in the playground. Wright (1992 qtd. in Ethnicity and Identity, 2006) looked at racism in multi- racial primary schools and found that Asian children were isolated and received less attention from teachers. Assumptions about culture & language were also made such as in African Caribean children in whom bad behaviour was expected from them. As a result, they received harsher discipline. Studies conducted by Boylan (2005) as cited in Gardiner's (2006) research, indicated, "only 35 percent of African American college students completed their courses of study." This result, he argued could be "attributed to some identifiable problems associated within this ethnic group" and were related to "socio-economic status, cultural mistrust, depression, fatigue and racism". Social class also affects achievemen... This situation has been classically exemplified by Willis's account of Learning to Labour (1977) quoted in Social exclusion and class analysis (Savage, n.d.), "as he shows how working-class 'lads' who felt uncomfortable in an academic, middle-class school environment play up their independent, 'manly' qualities by embracing the world of manual labour. This leads them to take up 'dead-end' jobs with few prospects, which therefore ultimately reinforces their own subordination within the class system." This illustrates that social class of an individual may define his school achievement. Language as the main medium of instruction also affects student performance and achievement. Among ethnic groups, English or Standard English may not be the main medium of communication at home. As quoted in Ethnicity and Identity (2006), Swann Report (1985) stressed that language differences "may hold some children back but not majority." School performance is greatly affected when there is language barrier such that skills and competencies may not be learned and mastered. In effect, these non-native English-speaking groups often get low scores in achievement tests. This is also true with other languages as in the case of Tibetan education where they attend schools that focus on learning Mandarin Chinese. Since the school discourages their native language, "Tibetan students are being taught that their language is inferior." (Markin, n.d.). The textbooks are standardized and written from a Han Chinese perspective, the lessons do not relate to the Tibetans' daily lives and the materia l being taught emphasizes Han Chinese culture, thus achievement is low. A link between social class & ethnic group,

Apple Company Essay Example | Topics and Well Written Essays - 1250 words

Apple Company - Essay Example These include emails, banners, the company site, and social sites such as face book. The online advertisement is an effective way because it enables the Apple Company to reach may people. Additionally, online advertisements have no geographical restrictions that businesses may encounter when using other mediums (Durkin & McGowan, 2001). The company also prefers this mode of advertisements because it is target oriented. In the internet, one can find may websites that serve particular groups of people. The websites serve individuals in particular age groups and occupations. Apple advertises its products on its website, technology sites and social sites. This has given it the chance to reach the consumers who are particularly interested in procuring its goods (Durkin & McGowan, 2001). Furthermore, the use of the internet as an advertisement media has reduced the firm’s expenses. This because compared to other mediums, this mode is cost effective. When advertising through the inte rnet, Apple only pays when its potential consumers visit its websites. Additionally, the media is very informative since consumers can get all the important information about the products. The other forms of advertisements only give brief information about the products because they are expensive. ... Researches show that people spend approximately five to six hours watching TV. Since many households have televisions, the Apple adverts can reach many individuals. In addition, the media uses sound, pictures and words, which capture the consumers emotionally especially through the soundtracks. In additional, the company can reach its target population through TVs like online adverts. It can reach certain audiences when watching their favorite programs (Business Editors/High, 2001). Newspapers Apple markets its products through newspapers and magazines. In America, almost all homes can access newspapers daily. In the new papers, there are sections targeted for all people. For instance, there, are sports, news, and classifieds sections. In order to reach certain groups of people, the apple company markets its products in specific newspaper sections. Therefore, the company has also increased its sales through the newspaper ads (Durkin & McGowan, 2001). Magazine The publishers produce m agazines for young and the older persons in the society. Apple also uses magazines to market their goods. Magazines are also effective advertisement modes because the company reaches people of all ages. Additionally, magazines give the company more power when creating layouts to market its goods. Moreover, they have longer shelf life because people always keep their favorite magazines and they can read them many times. Therefore, they can read the adverts many times and influence their friends (Yuan, 2006). How essential marketing is in our life Enhancing product awareness Marketing is a vital aspect in businesses since it contributes to the high performance of organizations. The business products and distributions largely depend on marketing. Marketing enhances the public

267 MKT. Principles of Marketing. 'Scents of Time.' Essay

267 MKT. Principles of Marketing. 'Scents of Time.' - Essay Example planning to develop and launch a range of 15 perfumes over the next few years, targeting the UK market, where according to DP, the level of knowledge about perfumes is at the same level as the knowledge of wine in the nineteen seventies. Through Scents of Time, DP seeks to help consumers learn more about the perfumes they are buying. DP’s fragrances will be fully described and linked into one of the twelve fragrance families developed by Michael Edwards as the growing industry standard (Case Resource). This paper conducts an analysis of the environment influencing the launch of Scents of Time, as well as an analysis of how the UK market is to be segmented, with recommendations on targeting and positioning strategies that may be utilized. It goes on to recommend a pricing strategy and the unit price for the fragrances in relation to factors influencing the market during 2009; as well as the recommended media to support the launch, including whether or not a celebrity endorser/s will be appropriate. The macro-environment consists of the broad patterns and trends in the country and the rest of the world, external to the business concern. These patterns and trends influence customers and how they would likely respond to a business’ offerings. They also influence the business options open to the company (Gallagher 2007). PEST analysis is an analysis of the macro-environment affecting the business. PEST stands for political, economic social, and technological factors present in the external environment (NetMBA 2007). Political – The primary political factor affecting the business of Scents of Time is government regulation regarding the use of chemicals which are a major component in perfumes. The RIFM and IFRA, the regulatory authorities for the perfume industry implement strict regulations for materials used in perfumes (RIFM 2009; IFRA 2009). DP is well aware of these regulations and has created Scents of Time using safe materials which comply with